08/19/2008 by Michael Loebbert
How hungry are you for change? – Clearly, ‘change’ is in itself not a serious management approach. Without content and its implementation change remains an empty talk. Successful executives connect therefore contentful imagination with execution. In the recent study “Enterprise of the Future” by IBM (www.ibm.com/enterpriseofthefuture) executive officers, selected all over the world, tell about theirs imaginations of the company in the future.
- Markets will be actively designed. Innovations are beyond the wishes and needs of customers.
- The company is globally integrated, inserted into the global economic exchange relations.
- The inner engine is the transformation of business models, with new partners, customers, with modified performance processes realize new value-added potentials.
- And companies assume more responsibility for their contributions to the visual world society “Corporate Social Responsibility” as environmental, financial and social sustainability.
This brings people in the focus, their will and theirs skills to change themselves and others, who take part in the change:
- “Hungry for change” has therefore the first place in the study. Who led and managed changes in the past successfully, dares to do quite so in future. “The key for successful transformation is the change of mind.” Or as my colleague Hans Rudolf Jost apt to say “Corporate Mind Change”. The desire for change is part of the change itself, courage for improvement potentials and new to exercise. It is about a culture of change: Tomorrow successful companies have already incorporated change, being even an actor of change in the world.
That makes at least appetite, right?